- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, and other growth initiatives to meet the company's revenue and earnings targets.
- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services.
- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels.
- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs.
- Be the visible voice and advocate for the end user within the organization.
- Direct a market research/end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.
- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services
- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities
Salary: Not Disclosed by Recruiter
Employment Type:Full Time, Permanent
PG:MBA/PGDM in Any Specialization
Inbisco India Private Limited
INBISCO India was incorporated in the year 2008 as a subsidiary of global food & beverage giant Mayora. The parent company is a family business which evolved out of a home kitchen in 1948. Established in 1977, Mayora is headquartered in Jakarta, Indonesia. The company offers products in 8 different categories via biscuits, candy, wafer, chocolate, coffee, instant food, beverage, and cereal. We are proud of the 72 years of legacy that our parent company Mayora carries, with its presence in over 90 countries and a 30,000 strong global workforce.
Headquartered in Hyderabad, INBISCO India is one of the rapidly growing food FMCG Companies in the country. INBISCO has a range of unique and differentiated Confectionary, Chocolates & Biscuit Brands. Our brand KOPIKO is the worlds largest selling coffee candy, and one of the top confectionery brands in India. Choki-Choki, the rich chocolate paste introduced the first-ever live game card in India through augmented reality. Go Choco Rollz, crispy wafer with silky chocolate inside & Go Choco Weelz is a first of its kind chocolate enrobed sandwich biscuit. Both these offerings from Go Choco are a favorite for teens. Malkist, Cheese, and Chocolate crackers, a unique 14 layered crispy biscuit, which is well received by families. CoffeeJoy coffee thins are the new sensation in town. We will continue to delight our consumers with innovative brands, watch out for more to come
Our purpose of Serving Goodness and Happiness to the consumers across India is accomplished through our determination to provide quality products with great value. To deliver on our purpose, we stand strong with two state-of-the-art manufacturing units in Ahmedabad & Hyderabad, equipped with cutting edge technology and monitored to the most effective & stringent quality standards. Our operations are supported by all India presence of sales and distribution teams.
We are very passionate about what we do and our organizational values of Passion, Wisdom, Responsibility, and Confidence are the key to our culture which guides us at every step in choosing the path leading to customer and consumer delight. Living our values in our day to day life gives us the distinctive advantage of being fast-growing, agile, and humble, all at the same time. We will be relentless while remaining humble and grounded to our values in taking the world in our stride.
At INBISCO India we take pride in our entrepreneurial spirit and make INBISCO a very exciting and dynamic workplace. We are growing every day and so is our commitment to provide our people with a gateway to their professional development. We are also fortunate to work with some of the most respected and renowned suppliers and distributors in the country. We have a spirited team that strives to excel and aims at growing our brands consistently. We are enthused about our purpose and look forward to an enriching journey towards growth, with our customers & consumers.